Now let’s take a closer look at pre-launching your course, what this product mode means and how you can use it!

Setting your course to Pre-launch means you can start gathering email addresses as soon as you have the idea or begin building your product.

You can use your product sales page as an email landing capture form to build an email list, for example. Here’s what the sales page for a pre-launch product looks like:

As people subscribe to this pre-launch form on your product landing page, they’ll be added to a dedicated pre-launch list, you can target when sending email broadcasts & more!

While you continue to develop your product, you can send campaign emails or broadcasts to your pre-launch customers as a way to keep them engaged.

After you launch your product, you can email your pre-launch customer list and entice them to buy (coupon time!)

Anyone who purchases will be automatically moved from the “Pre-launch customer” list into the main “Customer” list; the people who did not convert will remain in the “Pre-launch customer” list, which will allow you to reach out again in the future.