You’re working really hard to launch this product and make a tidy profit. Everyone is super proud of you for reaching this stage! One of the only things that’s missing now is your marketing plan.

 

We’ve got you covered. In this lesson, we share four strategies on how to promote sell your products. Sound exciting? Good, let’s get straight to it.

 

We have an entire lesson around this because it’s so important, but getting email subscribers who are interested in your product will likely be the best converting channel. If you want a head start, check out this great article from the Podia content team. 

 

 

For all the (mostly deserved) flak social media receives, it’s still a good way to get the word out for your product launch. If you haven’t started yet, start talking about what you’re making, who it’s for, and build excitement for the upcoming launch! 

 

If you’re on Podia’s Shaker/Earthquaker plan, you have access to affiliate management!

Incentivize your subscribers and customers to promote your product by giving them a cut of each sale they make in their own network. Pro tip: give affiliates specific wording to use when promoting your products. They may or may not follow it, but doing so increases the friction to sharing with others. 

 

 

There are more platforms than ever offering live streaming video. If you’re comfortable with it, live video is a high-converting strategy for your launch. Just remember to keep it simple and have fun with your viewers. 

Last thing. This is a launch, so don’t feel bad about the amount of content you’re going to put out in the world to sell your product. 

You’ve made something that people need, and they’re only going to hear about it if you tell them! We all get worried about people thinking we’re salesy and spammy, but if you’re solving real problems people have, you can feel safe ignoring the haters.

All the best,
Rodrigo